Yesterday, as part of our #ReadUP campaign celebrating University Press Week, a Justice League of academic publishing and book industry pros hosted a live YouTube webinar on various aspects of the U Press experience. Moderated by Fredric Nachbaur, director at Fordham University Press, the group revealed inside information, offered advice, and delved into how to get the outside world to groove on academic press books.

Wondering how to get readers to pick up UP books? Rework your bookstore to appeal to that hardcore reader who buys again and again? The difference between trade titles and the so-called monograph, a word I promised I’d never use on this blog? Pitching serious UP books to sales reps and buyers at stores? The panels covers all that and a lot more.It’s fifty-two minutes of FREE, essential information from some of the wisest minds in the industry.