The West Street business district, Rockford, ca. 1960.

Color View, Inc. (#6275-C), Rockford, Ill.; photo by H. Bruechner; printed by Dexter Press, West Nyack, N.Y.

Taken from Picturing Illinois: Twentieth-Century Postcard Art from Chicago to Cairo (University of Illinois Press, October 2012).  Links to previous postcards archived here.